neo by IMP & mantro

re*new new business building

 At neo, we’re not just another agency. We’re your partner-in-crime, your consigliere, and your dedicated team on the journey to realizing your vision. We don’t just consult – we collaborate, combining strategic insight with hands-on venture building to create solutions that drive impact.

Markets are changing incredibly fast.
Are you prepared for it?

In times of economic pressure, large corporations often struggle to balance innovation with caution, especially when exploring new business activities. The drive to stay competitive and diversify is tempered by the need for cost efficiency, creating a tension between ambition and risk management. New ventures require agility, investment, and a degree of experimentation—qualities that can clash with the structure and oversight inherent in large organizations. Additionally, internal resources are often stretched thin as teams prioritize core operations, leaving limited bandwidth for exploring uncharted territories. This environment can stifle innovation, making it challenging for corporations to seize emerging opportunities and position themselves for long-term success in a rapidly shifting market.

01
Move Beyond Outdated Strategy Playbooks:
Don’t rely on conventional strategies that lag behind today’s rapid market changes. Instead, adopt flexible, data-driven approaches that keep you responsive and adaptable.
02
Prioritize New Business Ventures:
Make new business development central to your growth plan. Dedicate resources, build cross-functional teams, and cultivate a culture that encourages exploration and innovation.
03
Choose the Right Entrepreneurial Partner:
Find a collaborative partner who shares your vision, challenges norms, and actively co-creates with your team. The right partner will help drive new ventures from strategy to successful execution.

We connect dots that naturally belong together but today merely coexist. Once these are made, the sky will be the limit!

We understand strategy!

We are business model developers, strategists, entrepreneurs. It’s in our DNA to shape and understand the strategic direction of companies. This enables us to create an ideal vision for the organization of the future, aligned with an overarching corporate strategy.

We understand markets!

We are market analysts, observers, visionaries. We delve deep into market dynamics, understanding not only current trends but also the forces that shape them. This curiosity drives us to anticipate shifts and recognize opportunities early on.

We understand technology!

We are technologists, developers, nerds. New technology excites us, and we’re always striving to improve our work through its use. This approach allows us to continuously expand our impact across a wide range of challenges, creating lasting positive outcomes for our clients.

Picture of Prof. Dr. Stephan Friedrich von den Eichen

strategyconsultant

Prof. Dr. Stephan Friedrich von den Eichen

Stephan, born in Karlsruhe, Germany – living in Zurich, Switzerland & Rio de Janeiro, Brazil.

As one of the first realizing the potential of open strategy, Stephan helped numerous clients mastering disruptions & developing breakthrough strategies.

As CEO of Innovative Management Partner (IMP) he shaped the firm’s positioning as leading co-innovator.

As professor of business model innovation at University of Bremen (Germany), he published about strategy, managing disruptions and innovation eco-systems.

Together with his co-authors he was nominated
for the 2021 Thinkers50 strategy award

Picture of Manfred Tropper

businessbuilder

Manfred tropper

Manfred is an enthusiastic founder and entrepreneur.

In his more than 20 years as entrepreneur he made it his mission to collaborate with German SMEs in order to make Germany an innovation lighthouse for digitalization in the world.

Starting out as a software developer he soon gained extensive knowledge of strategy and business model innovation making him an expert in creation and scaling of digital business – proven by establishing more than 25 companies with three successful exits.

He also is an active advisor & investor for startups.

Entrepreneurship drives us and connects us — with each other and with our clients.

We are passionate entrepreneurs, driven by a shared vision to equip companies in the DACH region for the radical changes in our world. We firmly believe that existing companies form the backbone of our business landscape. For years, we have been helping to not only strengthen this backbone from various perspectives but also to ensure its long-term development.

Now, with neo, we’ve joined forces to take this mission further by combining Open Strategy and Venture Building to achieve our goal.

We align existing business models to the future. We create new disruptive business logics. We boost innovation performance through innovation ecosystems.

We develop strategy and technology for digital transformation. In this way, we support CxOs in unlocking digital potential to optimize their own organization and generate new business.

challenger

We critically examine the client’s existing business model, identifying why it no longer meets current demands and uncovering the barriers to future growth.

navigator

We explore uncharted territories to discover attractive new opportunities and potential business models in complex, evolving markets.

architect

We craft innovative, tailored business logics and design distinctive new ventures that align with the client’s strategic goals.

executor

We bring new business models to life, implementing and scaling them with precision and focus on sustainable growth.

entrepreneur

We bring our entrepreneurial spirit to the table, sharing risks and fostering a mindset of agility, resilience, and opportunity.

Whatever is needed in business building...

At neo, our strength is our ability to become exactly what our clients need, whenever they need it. We adapt our roles to match each unique challenge, providing the precise expertise and approach required at every step.

As the Challenger, we take a hard look at existing business models, identifying why they no longer work as they once did and revealing critical areas for evolution.

Moving into the role of Navigator, we lead clients through complex new environments, finding promising opportunities and identifying new business models that align with emerging trends.

When it’s time to build, we step into the Architect role, designing customized, innovative business logics that shape the foundation of a new venture.

To bring these new models to life, we transition into the Executor role, implementing and ramping up the business with a focus on measurable outcomes and long-term sustainability.

And throughout it all, we carry the mindset of the Entrepreneur, sharing our spirit and willingness to take calculated risks, fostering a culture of agility and resilience within the organization.

Our ability to fluidly shift between these roles means we’re prepared for any challenge, at any phase, ensuring our clients have the right support, insight, and leadership to realize their goals and thrive in an ever-changing landscape.

... neo is there!

From today’s perspective, I can state thatstrategic decisions are often made withinan exclusive club and based on insufficient information. For effective strategic work, and particularly for the directions in new business, openness – internally and especially externally – is essential.
Dr. Christoph Hahner
ex CTO (DAW), IMP Expert Community
We analyzed our competitors, reverse engineered products, talked to their customers and tried to anticipate strategies. In the end, none was of any use! The attack came from a different angel, from outside our industry – and hits us massively.
Dr. Dirk Freund
ex Member Executive Board (Procter & Gamble),IMP Expert Community
A robust situational assessment, a moderated discussion on how much renewal is needed, targeted interventions to understand why things haven’t worked so far, and extensive practical experience in building a strategy-appropriate innovation ecosystem combined with digital implementation expertise – all from a single source. Neo could have saved us some disappointments and a lot of time. At least for us, this is exactly what is needed, but it has not been offered in this way so far ...
Dr. Peter Nagler
ex Chief Innovation Officer (Evonik)
For us, this way of thinking and viewing our own business was new. The risks associated with our core business became tangible through the Nightmare Competitor – far more so than in our internal discussions. We also identified new business opportunities. Not to forget: it was remarkablehow the team embraced the process.
Robert Winkelmann
CEO (Alpenhain)

We look forward to getting to know you!

Are you interested in a cooperation or collaboration? Let's talk.